Competing in an Open World

Categories: Product Updates
Tags: Microsoft Microsoft Inspire
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“Microsoft loves Linux”. These are not words many of us ever expected to hear coming from the mouth of Microsoft’s Chief Executive Officer.

And yet, here we stand; in a very different world to the one most of us cut our teeth on. Linux already consumes more than 20 percent of Azure. Nadella recently announced support for the container-friendly CoreOS, making it the fifth officially supported Linux distribution, behind CentOS, Oracle Linux, Suse, and Ubuntu.

Satya Nadella’s desire to bury the hatchet with the open source community is indicative of something much larger. Nadella realises that Microsoft must deliver solutions that span all deployment models.

This is a world in which the only way to thrive is to collaborate; to recognise both your strengths and your weaknesses, and partner accordingly.

General Electric, which announced a new partnership with Microsoft at WPC, represents a prime example of this new way of thinking. GE has successfully transformed itself from one of the world’s largest providers of industrial equipment, into a digital leader, forging a new path in industrial automation technologies. Jeff Immelt, CEO of GE, explained to Nadella that adopting a more open approach was key to this digital transformation.

“We’ve tried to create inside GE our own ecosystem of partners,” Jeff said. “If you told me even five or ten years ago that we would do anything inside our company open sourced, or open up to partners, I would have said that’s not how industrial companies work. Now it is how every industrial company has to work.”

And it’s not just industrial companies that need to adopt this open approach.

At Vuzion, this open ethos is at the core of our organization and we have adopted a ‘best-of-breed’ approach to partnering. As a Tier2 CSP and Gold Partner, Microsoft – of course – plays a crucial role in the services we offer. A recent blind AMI-Partner survey found that Microsoft partners receive 19 percent higher margins for selling, deploying, and managing Microsoft cloud solutions compared to direct competitors in the same space.

But customers are looking for the very best end-to-end solutions. And in order to provide that complete package, we firmly believe that by partnering with the very best vendors, cloud, SaaS and professional services providers in the industry, everyone wins.

“No one partner can deliver it all,” explains Michael Frisby, Managing Director, Vuzion. “In this cloud-first world, partners need to work together to make sure the customers are getting a great experience and a great solution. I think that part of Vuzion’s job is about, not just bringing these cloud services together, but helping partners work more closely as well.”

The Vuzion marketplace not only allows partners to build tailored solutions for their customers, but also offers them a platform to expose their own services within the Vuzion community.

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