At Inspire 2019 Microsoft unveils new paths to profitability for ISVs
At Microsoft Inspire in Las Vegas this week, Microsoft will highlight how central Dynamics 365 and the Power Platform are to the company, and how they represent a significant growth opportunity for partners.
The Business Applications Total Addressable Market (TAM) is predicted to be at $125 billion by 2022. Moreover, 57 percent of this will be driven by ISVs – whether they’re building solutions on top of Dynamics 365, connecting their solutions with Dynamics 365, or systems integrators providing customisation and integration for the customer’s environment.
These partners help customers solve important, industry-specific challenges, and as a result, Microsoft has been investing in technical and business solutions to help accelerate their growth.
It has been working on new ways to reduce development time for a faster time to market, paired with new go-to-market support to increase business opportunities for partners, along with technology investments designed to help partners differentiate from their competitors.
Business Applications ISV Connect program
This week Microsoft will officially launch the Business Applications ISV Connect program, which will help ISVs get to market faster, simplify publishing their solutions to both Microsoft AppSource and Azure Marketplace, and promote their solutions with customers.
Microsoft is moving beyond transactional partnerships to a world where partners are encouraged and incentivised to innovate on top of Microsoft products, adding value for customers and creating new solutions and revenue opportunities.
This program is built on a revenue sharing model so Microsoft can reinvest in its ISVs with technical, marketing, and sales enablement benefits.
There will be a few areas of reinvestment. Every ISV in the program gets access to customer-approved tenants, technical enablement, marketing support, and more. For those that choose to try and enter the premium tier of the program for their app(s), there is co-selling and co-marketing support to leverage the Microsoft sales force.
Partners can begin signing up starting this week at Inspire. Microsoft says it will ensure that only healthy apps are part of the ecosystem by requiring certification, and that non-certified applications can’t be installed directly into customer tenants without deep, centrally driven security and performance reviews.
Technology investments for ISVs
On the technology front, Microsoft is delivering pre-packaged elements like APIs, business logic, entities, and workflows for Dynamics 365 and PowerApps so ISVs can connect line of business apps to core business data without having to build new integration points.
At Inspire, Microsoft will outline its plans for Azure DevOps and GitHub integration and launching a new solution called ISV Studio that provides a consolidated view into how ISV apps are performing across their customer tenants. Now in public preview, the ISV Studio will enable access to insights about key adoption metrics such as the number of tenants and install successes/failures, enabling ISVs to identify and act on bottlenecks slowing down adoption.
Last year at Inspire Microsoft introduced its first Dynamics 365 Industry Accelerator for Healthcare. Since then, it has continued to provide pre-built dashboards, workflows, and sample data that align to the common industry scenarios, including launching additional accelerators for higher education and non-profits. These industry accelerators provide ISVs and their end customers with consistent entities and attributes relevant to their industry, making it easier to work with data across boundaries.
Microsoft has also announced that it is making its latest industry accelerators, automotive and banking, generally available.
Come chat to Vuzion at Inspire 2019, or chat with one of the team today about the opportunities around Dynamics 365 and the Power Platform.