Value-add propositions to help Microsoft partners grow

Justin Tomlin
Tags: Marketing Microsoft Incentives One Commercial Partner

Justin Tomlin, Business Development Manager, writes …

One of the many responsibilities as a Microsoft CSP Indirect Provider, is to make sure that our partners are aware of the extensive range of Microsoft services that are available to them. 

The CSP program was created to broaden partner opportunity and to enable partners to accelerate business growth, and Microsoft is committed to launching and developing services to support this partner business development.

Below are summaries of four key Microsoft services, designed to provide support for partners, through from solution build to selling and marketing.

Solution Workspace

Access help to build - go-to-market - and sell your solution with Solution Workplace, created as a single, digital resource to help you streamline solution development, through from that initial first idea to successful marketing and selling.

Solution Workspace offers self-serve resources incorporating best practice guidance and recommendations, along with personalised advice, and delivering support across the complete solution development lifecycle.

Cloud Enablement Desk (CED)

Providing one-to-one consulting support, Cloud Enablement Desk gives you access to a dedicated cloud specialist for up to six months.

Your consultant will be able to advise on technical training that’s available, on obtaining competencies, and on accessing incentives and other benefits, as well as providing help with connecting to potential customers via marketplaces, and guidance on co-selling through Microsoft.

Digital Marketing Content OnDemand

Marketing content and campaign programs are essential for growing your business. Microsoft’s Digital Marketing Content OnDemand service offers go-to-market content and campaign materials that you can customise, across the range of content type - from newsletters to blogs.

You pick the topics, and Microsoft through their ContentMX service will provide the content, curated from relevant sources.

Marketing Concierge

Microsoft’s Marketing Concierge service is there to ensure that you have all the information, materials, and advice and guidance you need to market your solutions and services. The service incorporates consultancy advice, working with the UK One Commercial team, as well as guidance on where to go with marketing questions.

The team will also provide support with understanding co-op incentives - with partners able to claim co-op funds for Concierge services!


Microsoft's enablement and marketing support services represent just some of the extensive range of services and benefits available to partners in the CSP program, and if you'd like more information about these services - or indeed the CSP program itself - you can get in touch with us either by calling +353 1 695 0093, or emailing

And at Vuzion we also deliver our own support services to partners, from our professional services teams, through offering guidance on accessing incentives and program benefits, and through our GROW marketing and sales support - and so our partners are covered whatever their needs!

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